The concept of NGOs and Social welfare are not new phenomena as India has a long glorious tradition of social service, social reform and the Voluntary organizations are playing vital role in the socio economic development of this country since from the ages of Jyothy Rao Poole and Sahu Maharaj in the pre-Independence India. In fact, India is a land of villages with diversifying cultures, traditions, religions and wide societal divisions. Rural Development which is concerned with economic growth and social justice, improvement in the living standard of the rural people by providing adequate and quality social services and minimum basic needs becomes essential. Hence, the task of development is so huge, and complicated that just implementing government plans is not sufficient to fix the problem. The present strategy of rural development mainly focuses on poverty alleviation, better livelihood opportunities, provision of basic amenities and infrastructure facilities through innovative programmes of minimum wages and self-employment which is the constitutional goal enshrined under the directive principles of state policy of the Indian Constitution. This paper discusses about the vital role played by the NGOs to achieve this objective. Owing to such a great need, the Government of India has been implementing numerous rural development programmes for the upliftment of rural Communities. Through this paper an attempt has been made to analyze the contribution of NGOs for the rural poor in India.
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