Our research study attempts to analyze media entrepreneurship scenario in India with the aim to propose an action path of desired social change. Innovation can be done in the application of new media technology to focus on participation of the excluded. The current news gathering structure ignores marginalized section and their representation is only as victims. With the use of news gathering through mobile we aim to focus on inclusion of marginalized section in the news gathering structure of mainstream news. Mobile reporters will be from marginalized section and they will be used in our action research study. Simple and easy to execute news gathering will be possible with the help of special software designed for this purpose. This will help in empowerment of marginalized communities of our society and democratization of communication. This action research study will be significant in proposing cost effective model of news gathering which will ensure participation of marginalized section of the society. Our aim is to practice media entrepreneurship for bringing about social change with the aim to include participation of marginalized section of society in the information gathering & dissemination process of mainstream news. This practice will help in highlight the news which is of their concern & need. This study can be used as a media entrepreneurship development initiative that aims to use new media technology for the participation of marginalized segments.
Indian Member 40.00
Others Member 3.00