Article : Influence Of Personality And Demographics In Investment Choice

Title

Influence Of Personality And Demographics In Investment Choice

Author

L.M.A. Preethi, Dr. Magesh Kuttalam

The primary objective of this paper to find out the variation in investment pattern based upon demographic and personality factor. For that data is collected through questionnaire. Anova test has been applied for data analysis. It has found out that based upon demographic and personalities, the investment pattern got vary.  

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