Article : Corporate Social Responsibility And Consumer Behavior


Corporate Social Responsibility And Consumer Behavior


Vandana Munjal, Ashish Malik

This piece of research paper is a conceptual study basically to provide consumer with a deeper insight into the much hyped concept of corporate social responsibility and how consumers react and behave with respect to socially responsible products. This article provide a review of all the studies that have taken place in this area and come out with conclusions that how being socially responsible is everyone’s business being a part of the society; be it consumer, employees or employers. This paper ends with few suggestions for marketers as to how the gap between consumer beliefs and actual behavior can be narrowed down.  

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