Article : Improving Search Result Delivery Using Content And Usage Mining

Title

Improving Search Result Delivery Using Content And Usage Mining

Author

Shital C. Patil, R. R. Keole

 Today internet has become the main source of retrieving information. To find the relevant information regarding a particular topic from the huge amount of data and information present on internet, an efficient searching technique is required. The traditional web searching techniques like Keyword-based search adopted by many web search engines are having some advantages like simple, quick and easy to implement but on the other hand they have shortcomings like less precision in results, large set of search results, which is time consuming for user to find relevant information out of it. Web mining is ample and powerful research area in which retrieval of relevant information from the web resources in a faster and better manner. Web content mining improves the searching process and provides relevant information by eliminating the redundant and irrelevant contents. However for a broad-topic and ambiguous query, different users may have different search goals when they submit it to a search engine. Web usage mining plays an important role in inferring user search goals as they can be very useful in improving search engine relevance and user experience. The paper focuses on combine approach of web usage mining and web content mining.    

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