Article : The ‘Chameleon Survival Strategy Model’: An Approach To The Study Of Strategic Management In Small And Medium-scale Enterprises

Title

The ‘Chameleon Survival Strategy Model’: An Approach To The Study Of Strategic Management In Small And Medium-scale Enterprises

Author

Alick Mhizha

The paper presents a model entitled, ‘The Chameleon Survival Strategies Model’, which students and researchers could apply in their quest to establish an in-depth understanding of the operations and characteristics of small and medium scale enterprises (SMEs). The model, which was inspired by the general systems theory, is structured following the survival strategies of the chameleon. Likening small and medium scale enterprises to the chameleon the author identifies seven key attributes of the chameleon which are translated into strategic management best practices for the effective management of SMEs. The author recommends the use of the model and its seven attributes in the study of the way SMEs operate and relate to developments in their environments. The paper ends with a discussion on the vale addition associated with the use of this model in the study of SMEs.

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