Article : Behavioral Finance- Diversion From Traditional Methods Of Risk Analysis

Title

Behavioral Finance- Diversion From Traditional Methods Of Risk Analysis

Author

Dr. Punita Soni

To achieve the predetermined objective that is to high return with minimum risk, Investors always look for a better way to construct Portfolio. Two types of data analysis have emerged to assist investors in making better investment decisions. Technical analysis and fundamental analysis are the two main schools of thought in the financial markets. Behavioral finance tries to understand how people forget fundamentals and make investment decisions based on sentiments and emotions. So with an objective to create investor’s confidence in the stock markets, behavioral issues are the newest of the things, this must be considered while formulating investment strategies for individual investors.

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