Article : Service Quality In International Fast Food Chains In Chandigarh – Perceptions Of Customers

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Service Quality In International Fast Food Chains In Chandigarh – Perceptions Of Customers

Author

Manpreet Kaur

Services are the activities which involve producing intangible products as education, entertainment, food, transportation, insurance, trade, real estate, consultancy, repair and maintenance like occupation. Quality has become a strategic tool for obtaining efficiency in operations and improved business performance. This study measures the service quality perceptions undertaken in international fast food chains in Chandigarh. Service quality model was used as conceptual framework for understanding service quality perception in fast food services. An analysis covering a sample of 100 respondents revealed that tangibility was the most insignificant amongst the service quality dimensions and reliability and responsiveness the most significant.

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