Article : Study Of Customer Perception After Separation Of Hero & Honda – Study With Reference To Faizpur Town

Title

Study Of Customer Perception After Separation Of Hero & Honda – Study With Reference To Faizpur Town

Author

Mukesh B Ahirrao

Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. In December 2010, the board of directors of the Hero Honda Group has decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner in August 2011 the company was renamed Hero MotoCorp with a new corporate identity. The objective of this study is to analyze the customer perception at Faizpur location after breakup between Hero and Honda.  The study was conducted at Faizpur region and it is based on primary data. A questionnaire was designed to collect opinions of existing Hero Honda customers. 

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