Article : Empirical Study On Customer Loyalty Towards Low Cost Carrier In UAE

Title

Empirical Study On Customer Loyalty Towards Low Cost Carrier In UAE

Author

Dr. Mohammed Rizwan Alam

The United Arab Emirates has emerged as a home to leading airline operators of which low cost carriers have established in the budget airline segment quite strongly. In such a scenario, customers willingly or unwilling repeatedly choose a specific airline which make them loyal towards the carrier. This paper intends to investigate the influence of demography on customer loyalty towards budget airline operating in UAE. The methodology is descriptive study for a sample size of five ninety three respondents from diverse demographic background in UAE. Analasis of various was used using statistical package. The findings indicated that most of the respondents were loyal to the budget carrier. The study is significant for the practitioners, academia, researchers and others. Limitation includes non-probability sample, among others.

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