In spite of\r\ntelecommunication providers’ attempts at eliminating subscribers’\r\ndissatisfaction, poor telecommunication services have continued to make\r\nsubscribers more unhappy and disgusted. And despite the economic and social benefits\r\nof telecommunication to Nigeria farmers, there is dearth of information on its\r\nmarketing and management. Therefore the extent of farmers’ dissatisfaction with\r\nthe telecommunication services was investigated in the study. Multi stage random\r\nsampling technique was used to select 300 farmers while interview schedule was\r\nused to collect data and the collected data was analyzed using descriptive statistics.\r\nThe study revealed that majorities of the farmers were male, between the ages\r\nof 50 – 64years, and were subscribed to two mobile networks. Farmers were\r\ngrossly dissatisfied on service quality, customer care response and tariff\r\nrate. Therefore telecommunication\r\nproviders should improve their service quality, considerably reduce their\r\ntariff and fix the problem of poor customer care response in order to enhance\r\ntheir performance.
Indian Member 40.00
Others Member 3.00