Article : A Study On User Satisfaction Of Social Network Sites With Special Reference To Coimbatore City

Title

A Study On User Satisfaction Of Social Network Sites With Special Reference To Coimbatore City

Author

M.Banurekha, G.Priya, Linda Mary Simon

Social network sites (SNSs) such as Myspace, Facebook, Cyworld, and Bebo have attracted millions of users, many of whom have integrated these sites into their daily practices. As of this writing, there are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices. While their key technological features are fairly consistent, the cultures that emerge around SNSs are varied. Most sites support the maintenance of pre-existing social networks, but others help strangers connect based on shared interests, political views, or activities. Some sites cater to divers audiences, while others attract people based n common language or shared racial, sexual, religious, or nationality – based identities. Sites also vary in the extent to which they incorporate new information and communication tools, such as mobile connectivity, blogging, and photos/video – sharing.

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