Article : Demographic Influence On Brand Emotional Intelligence And Educational Leaders: A Conceptual Analysis For Academic Achievement

Title

Demographic Influence On Brand Emotional Intelligence And Educational Leaders: A Conceptual Analysis For Academic Achievement

Author

Reshu Agarwal, Pradeep Sharma

In this article, a leadership model is presented, with which to investigate the
relationship of trait emotional intelligence (trait EI), leadership self-efficacy and leader’s task self efficacy with collective task efficacy and group performance. Emotional intelligence has become increasingly popular as a measure for identifying potentially effective leaders, and as a tool for developing effective leadership skills. In this review of the literature, we briey examined the development of intelligence theories as they lead to the emergence of the concept of emotional intelligence(s). In our analysis, we noted that only limited attention had been focused on the emotional intelligence skills of school administrators. Accordingly, we examined the role of emotional intelligence improving student achievement. Because principals as educational leaders are responsible or the successful operation of their respective schools, we contend it is important to examine the link between effective leadership skills and practices and student achievement.

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